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دانلود کتاب Management [RENTAL EDITION] (15th Edition)

دانلود کتاب مدیریت [نسخه اجاره ای] (نسخه پانزدهم)

Management [RENTAL EDITION] (15th Edition)

مشخصات کتاب

Management [RENTAL EDITION] (15th Edition)

ویرایش: [15 ed.] 
نویسندگان:   
سری:  
ISBN (شابک) : 0135581850, 9780135581858 
ناشر: Pearson 
سال نشر: 2020 
تعداد صفحات: 624
[619] 
زبان: English 
فرمت فایل : PDF (درصورت درخواست کاربر به PDF، EPUB یا AZW3 تبدیل می شود) 
حجم فایل: 54 Mb 

قیمت کتاب (تومان) : 37,000



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توضیحاتی در مورد کتاب مدیریت [نسخه اجاره ای] (نسخه پانزدهم)

\"این دوره و این کتاب در مورد مدیریت و مدیران است. مدیران چیزی هستند که همه سازمانها - بدون توجه به اندازه، نوع و مکان - به آن نیاز دارند. و شکی نیست که چهره مدیران جهانی تغییر کرده است. در حال تغییر است و تغییر خواهد کرد. ماهیت پویای سازمان های امروزی به معنای پاداش و چالش برای افرادی است که آن سازمان ها را مدیریت خواهند کرد. مدیریت موضوعی پویا است و کتاب درسی در مورد آن باید این تغییرات را منعکس کند تا به آنها کمک کند. شما را برای مدیریت در شرایط کنونی آماده می کنیم. ما این نسخه چهاردهم مدیریت را نوشته ایم تا بهترین درک ممکن را از معنای مواجهه با تغییر مدیر بودن به شما ارائه دهیم و شما را برای این واقعیت به بهترین شکل آماده کنیم. اما نه هر دانش آموزی. آرزوی شغلی در مدیریت را دارد. و حتی اگر این کار را انجام دهید، ممکن است پنج یا ده سال تا رسیدن به یک موقعیت مدیریتی فاصله داشته باشید. بنابراین ممکن است به درستی احساس کنید که گذراندن دوره مدیریت در حال حاضر ممکن است جلوتر از بازی باشد. در پاسخ به این نگرانی‌ها، ما مطالب جدیدی را به این کتاب اضافه کرده‌ایم که برای همه افرادی که در یک سازمان کار می‌کنند، چه مدیر و چه غیرمدیر، مهم و مرتبط است. صفحات \\\"محرمانه محل کار\\\" ما شناسایی، تجزیه و تحلیل و پیشنهادهایی را برای مقابله با چالش‌های اصلی ارائه می‌دهند که نظرسنجی‌ها نشان می‌دهند که بیشتر از همه کارمندان را ناامید می‌کنند. شما باید این صفحات را برای کمک به زنده ماندن و پیشرفت در محل کارتان ارزشمند بدانید. با کمال تعجب، این موضوع به ندرت در برنامه های تجاری مطرح شده است. گنجاندن در دوره مقدماتی مدیریت به نظر ما مکانی منطقی برای معرفی این چالش ها و ارائه راهنمایی در رسیدگی به آنها است.


توضیحاتی درمورد کتاب به خارجی

\"This course and this book are about management and managers. Managers are one thing that all organizations--no matter the size, kind, or location--need. And there\'s no doubt that the world managers face has changed, is changing, and will continue to change. The dynamic nature of today\'s organizations means both rewards and challenges for the individuals who will be managing those organizations. Management is a dynamic subject, and a textbook on it should reflect those changes to help prepare you to manage under the current conditions. We\'ve written this 14th edition of Management to provide you with the best possible understanding of what it means to be a manager confronting change and to best prepare you for that reality. But not every student aspires to a career in management. And even if you do, you may be five or ten years away from reaching a managerial position. So you might rightly feel that taking a course in management now may be getting ahead of the game. We hear you. In response to these concerns, we\'ve added new material to this book that is important and relevant to everyone working in an organization--manager and non-manager alike. Our \"Workplace Confidential\" pages identify, analyze, and offer suggestions for dealing with the major challenges that surveys indicate frustrate employees the most. You should find these pages valuable for helping you survive and thrive in your workplace. Surprisingly, this topic has rarely been addressed in business programs. Inclusion in an introductory management course appeared to us to be a logical place to introduce these challenges and to provide guidance in handling them\"--



فهرست مطالب

Front Cover
Title Page
Copyright Page
Dedication
Brief Contents
Contents
Preface
Acknowledgments
Part 1 Introduction to Management
	Chapter 1: Managers and You in the Workplace
		Tell Who Managers Are and Where They Work
			Who Is a Manager?
			Where Do Managers Work?
		Why Are Managers Important?
		Management Versus Managers
			What Is Management?
			What Do Managers Do?
		Managerial Challenges Today and Into the Future
			Focus on Technology
			Focus on Disruptive Innovation
			Focus on Social Media
			Focus on Ethics
			Focus on Political Uncertainty
			Focus on the Customer
		Why Study Management?
			The Universality of Management
			The Reality of Work
			Rewards from Being a Manager
			Gaining Insights into Life at Work
		Employability Skills
		Boxed Features
			FYI
			It’s Your Career: The ABC’s of Managing Your Time
			Learning from Failure: Successful Managers Learn from Their Failures
			Workplace Confidential: Dealing with Organizational Politics
		Preparing For: Exams/Quizzes
		Preparing For: My Career
		Case Application 1: Working with Artificial Intelligence
		Case Application 2: Nike: Taking a Customer Focus to a New Level
	Management History Module
		Early Management
		Classical Approach
			Scientific Management
			General Administrative Theory
		Behavioral Approach
		Quantitative Approach
		Contemporary Approaches
		Preparing For: Exams/Quizzes
		Preparing For: My Career
	Chapter 2: Making Decisions
		The Decision-Making Process
			Step 1: Identify a Problem
			Step 2: Identify Decision Criteria
			Step 3: Allocate Weights to the Criteria
			Step 4: Develop Alternatives
			Step 5: Analyze Alternatives
			Step 6: Select an Alternative
			Step 7: Implement the Alternative
			Step 8: Evaluate Decision Effectiveness
		Approaches to Decision Making
			Rationality
			Bounded Rationality
			Intuition
			Evidence-Based Management
			Crowdsourcing
		Types of Decisions
			Structured Problems and Programmed Decisions
			Unstructured Problems and Nonprogrammed Decisions
			Comparing Decision Types
		Decision-Making Styles
		Decision-Making Biases and Errors
		Cutting-Edge Approaches for Improving Decision Making
			Design Thinking
			Big Data and Artificial Intelligence
		Boxed Features
			FYI
			Let’s Get REAL
			Learning from Failure: James Dyson: A Man of a Thousand Failures
			Workplace Confidential: Making Good Decisions
		Preparing For: Exams/Quizzes
		Preparing For: My Career
		Case Application 1: Making Decisions with Bad Data
		Case Application 2: Bringing Sports Analytics into the Thick of Things
	Part 1: Management Practice
		A Manager’s Dilemma
		Global Sense
		Continuing Case: Starbucks—Introduction
Part 2 Basics of Managing in Today’s Workplace
	Chapter 3: Influence of the External Environment and the Organization’s Culture
		The Manager: Omnipotent or Symbolic?
			The Omnipotent View
			The Symbolic View
			Reality Suggests a Synthesis
		The External Environment: Constraints and Challenges
			Defining the Environment and Environmental Uncertainty
			Monitoring the General Environment
			The Specific Environment
			Managing the Environment
		Organizational Culture: Constraints and Challenges
			What Is Organizational Culture?
			Strong Cultures
			Where Culture Comes From and How It Continues
			How Employees Learn Culture
			How Culture Affects Managers
		Boxed Features
			Let’s Get REAL
			FYI
			Learning from Failure: A Corrupt Culture at Wells Fargo
			It’s Your Career: Reading an Organization’s Culture: Find One That Is a Right Fit for You
			Workplace Confidential: Adjusting to a New Job or Work Team
		Preparing For: Exams/Quizzes
		Preparing For: My Career
			Ethics Dilemma
			Skill Exercise: Developing Your Environmental Scanning Skill
			Working Together Team Exercise
			My Turn to be a Manager
		Case Application 1: Environmental Uncertainty at HBO
		Case Application 2: Organizational Culture at Vice Media
	Chapter 4: Managing in a Global Environment
		Clarifying Terminology
		A Brief History of Globalization
		The Case For and Against Globalization
			The Win-Win Argument
			The Downside of Globalization
			Globalization Today
			What Does This Mean for Managers?
			Different Types of International Organizations
		How Organizations Go International
		Managing in a Global Environment
			The Political/Legal Environment
			The Economic Environment
			The Cultural Environment
		Boxed Features
			FYI
			Let’s Get REAL
			It’s Your Career: Developing Your Global Perspective—Working with People from Other Cultures
			Learning from Failure: Disney Learns That France Isn’t Florida
		Preparing For: Exams/Quizzes
		Preparing For: My Career
		Case Application 1: Glencore: Conducting Business in Countries Where Others Might Not
		Case Application 2: Tariffs: Helping or Hurting General Motors?
	Chapter 5: Managing Diversity
		Diversity 101
			What Is Workplace Diversity?
			Benefits of Workforce Diversity
		The Changing Workplace
			Characteristics of the US Population
			What About Global Workforce Changes?
		Types of Workplace Diversity
			Age
			Gender
			Race and Ethnicity
			Disabilities
			Religion
			LGBT: Sexual Orientation and Gender Identity
		Challenges in Managing Diversity
			Personal Bias
			Glass Ceiling
			Pay Inequities
		Workplace Diversity Initiatives
			Top Management Commitment to Diversity
			Mentoring
			Diversity Training
			Employee Resource Groups
			Some Final Thoughts and Questions
		Boxed Features
			FYI
			Let’s Get REAL
			Workplace Confidential: Dealing with Diversity
			Learning from Failure: Denny’s Answer to Its Diversity Problem
		Preparing For: Exams/Quizzes
		Preparing For: My Career
		Case Application 1: Gusto: Making a Difference in Gender Diversity
		Case Application 2: Bring in Diversity . . . and Then What?
	Chapter 6: Managing Social Responsibility and Ethics
		What is Social Responsibility?
			Two Opposing Views
			From Obligations to Responsiveness to Responsibility
			Social Responsibility and Economic Performance
		Green Management and Sustainability
			How Organizations Go Green
			Evaluating Green Management Actions
		Managers and Ethical Behavior
			Factors That Determine Ethical and Unethical Behavior
			Ethics in an International Context
		Encouraging Ethical Behavior
			Employee Selection
			Codes of Ethics
			Leadership at the Top
			Job Goals and Performance Appraisal
			Ethics Training
			Independent Social Audits
		Current Issues in Social Responsibility and Ethics
			Protecting Whistle-Blowers
			Promoting Social Entrepreneurship
			Social Media and Social Responsibility
			Corporate Philanthropy
		Boxed Features
			FYI
			Let’s Get REAL
			Learning from Failure: Siemens Atones for Its Sins
			Workplace Confidential: Balancing Work and Personal Life
		Preparing For: Exams/Quizzes
		Preparing For: My Career
		Case Application 1: Chobani: A Different Kind of Yogurt Company
		Case Application 2: Every Kid Fed: Addressing Childhood Hunger Through Social Entrepreneurship
	Chapter 7: Managing Change and Disruptive Innovation
		The Case for Change
			Living with VUCA
			External Forces for Change
			Internal Forces for Change
		The Change Process
			The Calm Waters Metaphor
			The White-Water Rapids Metaphor
		Areas of Change
			Strategy
			Structure
			Technology
			People
		Managing Change
			Why Do People Resist Change?
			Techniques for Reducing Resistance to Change
		Contemporary Issues in Managing Change
			Changing an Organization’s Culture
			Employee Stress
		Stimulating Innovation
			Creativity Versus Innovation
			Stimulating and Nurturing Innovation
		Disruptive Innovation
			Definition
			Why Disruptive Innovation Is Important
			Who’s Vulnerable?
			Implications
		Boxed Features
			FYI
			Let’s Get REAL 171,
			Workplace Confidential: Coping with Job Stress
		Preparing For: Exams/Quizzes
		Preparing For: My Career
		Case Application 1: Change from Within at Google
		Case Application 2: Creating an Innovation Lab at Neiman Marcus
	Part 2: Management Practice
		A Manager’s Dilemma
		Global Sense
		Continuing Case Starbucks—Basics of Managing In Today’s Workplace
Part 3 Planning
	Chapter 8: Foundations of Planning
		The What and Why of Planning
			What Is Planning?
			Why Do Managers Plan?
			Planning and Performance
		Types of Plans
			Strategic Versus Operational Plans
			Short-Term Versus Long-Term Plans
			Specific Versus Directional Plans
			Single-Use Versus Standing Plans
		Contingency Factors in Planning
			Level in the Organization
			Degree of Environmental Uncertainty
			Length of Future Commitments
		Objectives: The Foundation of Planning
			Stated Versus Real Objectives
			Traditional Objective Setting
			Management by Objectives
		Contemporary Issues in Planning
			Environmental Scanning
			Virtual Reality
		Boxed Features
			Let’s Get REAL
			FYI
			Learning from Failure: US Army Corps of Engineers and Hurricane Katrina
			Workplace Confidential: When You Face a Lack of Clear Directions
		Preparing For: Exams/Quizzes
		Preparing For: My Career
		Case Application 1: Capturing Anti-Trends at New Balance
		Case Application 2: Living Up to Goals at Tesla
	Chapter 9: Managing Strategy
		What Is Strategic Management and Why Is It Important?
			Defining Strategic Management
			Why Is Strategic Management Important?
		The Strategic Management Process
			Step 1: Identifying the Organization’s Current Mission, Goals, and Strategies
			Step 2: Doing an External Analysis
			Step 3: Doing an Internal Analysis
			Step 4: Formulating Strategies
			Step 5: Implementing Strategies
			Step 6: Evaluating Results
		Corporate Strategies
			What Is Corporate Strategy?
			What Are the Types of Corporate Strategy?
			How Are Corporate Strategies Managed?
		Competitive Strategies
			The Role of Competitive Advantage
			Sustaining Competitive Advantage
			Examples of Differentiation Strategies
		Boxed Features
			FYI 223, 233,
			Let’s Get REAL
			It’s Your Career: Learning Your Strengths and Weaknesses
			Workplace Confidential: Developing a Career Strategy
			Learning from Failure: Coke Panics After the Pepsi Challenge
		Preparing For: Exams/Quizzes
		Preparing For: My Career
		Case Application 1: Turnaround at Chipotle
		Case Application 2: Saving Lives Through Strategy at RapidSOS
	Chapter 10: Entrepreneurial Ventures
		The Context of Entrepreneurship
			What Is Entrepreneurship?
			Why Is Entrepreneurship Important?
			The Entrepreneurial Process
			What Do Entrepreneurs Do?
			A Hybrid Path to Entrepreneurship
		Start-Up and Planning Issues
			Identifying Environmental Opportunities and Competitive Advantage
			Researching the Venture’s Feasibility—Ideas
			Researching the Venture’s Feasibility—Competitors
			Researching the Venture’s Feasibility—Financing
			Developing a Business Plan
		Organizing Issues
			Legal Forms of Organization
			Organizational Design and Structure
			Human Resource Management
		Leading Issues
			Personality Characteristics of Entrepreneurs
			The Entrepreneur as Leader
		Control Issues
			Potential Control Problems and Actions
			Exiting the Venture
		Boxed Features
			Workplace Confidential: Dealing with Risks
			FYI
			Let’s Get REAL 251,
			Learning from Failure: The Third Time Is a Charm for Vera Wang
		Preparing For: Exams/Quizzes
		Preparing For: My Career
		Case Application 1: Becoming an Entrepreneur While In College with Brainz Power
		Case Application 2: Qordoba: How Sweet It Is to Find a Solution to a Problem
	Part 3: Management Practice
		A Manager’s Dilemma
		Global Sense
		Continuing Case Starbucks—Planning
Part 4 Organizing
	Chapter 11: Designing Organizational Structure
		Six Elements of Organizational Design
			Work Specialization
			Departmentalization
			Chain of Command
			Span of Control
			Centralization and Decentralization
			Formalization
		Mechanistic and Organic Structures
		Contingency Factors Affecting Structural Choice
			Strategy and Structure
			Size and Structure
			Technology and Structure
			Environmental Uncertainty and Structure
		Traditional Organizational Design Options
			Simple Structure
			Functional Structure
			Divisional Structure
		Organizing for Flexibility in the Twenty-First Century
			Team Structures
			Matrix and Project Structures
			The Virtual Organization
			Telecommuting
			Compressed Work Weeks
			Flextime
			Job Sharing
			The Contingent Workforce
		Boxed Features
			Let’s Get REAL
			Workplace Confidential: Coping with Multiple Bosses
			FYI 281, 288, 288,
			Learning from Failure: Working at Home Doesn’t Work at IBM
		Preparing For: Exams/Quizzes
		Preparing For: My Career
		Case Application 1: Making a Flat Organization Work at Punchkick
		Case Application 2: The Invisible Workforce at Google
	Chapter 12: Managing Human Resources
		Why Human Resource Management Is Important
		The Human Resource Management Process
		External Factors That Affect the Human Resource Management Process
			The Economy
			Labor Unions
			Laws and Rulings
			Demography
		Identifying and Selecting Competent Employees
			Human Resource Planning
			Recruitment and Decruitment
			Selection
		Providing Employees With Needed Skills and Knowledge
			Orientation and Socialization
			Employee Training
		Retaining Competent, High-Performing Employees
			Performance Evaluation
			Compensation and Benefits
		Career Development
		Contemporary Issues in Managing Human Resources
			Sexual Harassment
			Bullying in the Workplace
		Boxed Features
			Workplace Confidential: Job Search
			FYI
			Let’s Get REAL
			Learning from Failure: Forced Rankings Bomb at Microsoft
		Preparing For: Exams/Quizzes
		Preparing For: My Career
		Case Application 1: “Moneyball for HR” at Unilever
		Case Application 2: Keeping Dealership Sales Staff from Leaving at Nissan
	Chapter 13: Managing Groups and Teams
		Groups and Group Development
			What Is a Group?
			Stages of Group Development
		Work Group Performance and Satisfaction
			External Conditions Imposed on the Group
			Group Member Resources
			Group Structure
			Group Processes
			Group Tasks
		Turning Groups into Effective Teams
			The Difference Between Groups and Teams
			Types of Work Teams
			Creating Effective Work Teams
		Boxed Features
			FYI
			Let’s Get REAL 341,
			It’s Your Career: Maximizing Outcomes Through Negotiation
			Workplace Confidential: Handling Difficult Coworkers
		Preparing For: Exams/Quizzes
		Preparing For: My Career
		Case Application 1: Making Delivery Drones a Reality at Alphabet
		Case Application 2: “Remote Week” at HubSpot
	Part 4: Management Practice
		A Manager’s Dilemma
		Global Sense
		Continuing Case Starbucks—Organizing
Part 5 Leading
	Chapter 14: Managing Communication
		Understanding Communication
			What Is Communication?
			Functions of Communication
		The Communication Process
			Modes of Communicating
			Barriers to Effective Communication
			Overcoming the Barriers
		Effective Organizational Communication
			Formal Versus Informal
			Direction of Flow
			Networks
		Communication in the Internet and Social Media Age
			The 24/7 Work Environment
			Social Media
			Cybersecurity
		Becoming a Better Communicator
			Sharpening Your Persuasion Skills
			Sharpening Your Speaking Skills
			Sharpening Your Writing Skills
			Sharpening Your Reading Skills
		Boxed Features
			It’s Your Career: I’m Listening!
			Let’s Get REAL
			Workplace Confidential: An Uncommunicative Boss
			FYI 369, 370, 372,
			Learning from Failure: GM’s Catastrophic Communications Breakdown
		Preparing For: Exams/Quizzes
		Preparing For: My Career
		Case Application 1: Communicating as the Company Grows at Hootsuite
		Case Application 2: Communication Challenge at Facebook
	Chapter 15: Understanding and Managing Individual Behavior
		Focus and Goals of Organizational Behavior
			Focus of Organizational Behavior
			Goals of Organizational Behavior
		Attitudes and Job Performance
			Job Satisfaction
			Job Involvement and Organizational Commitment
			Employee Engagement
			Attitudes and Consistency
			Cognitive Dissonance Theory
			Attitude Surveys
			Implications for Managers
		Personality
			MBTI®
			The Big Five Model
			The Dark Triad
			Additional Personality Insights
			Personality Types in Different Cultures
			Emotions and Emotional Intelligence
			Implications for Managers
		Perception
			Factors That Influence Perception
			Attribution Theory
			Shortcuts Used in Judging Others
			Implications for Managers
		Learning
			Operant Conditioning
			Social Learning
			Shaping: A Managerial Tool
			Implications for Managers
		Boxed Features
			FYI
			Let’s Get REAL
			Workplace Confidential: An Abusive Boss
		Preparing For: Exams/Quizzes
		Preparing For: My Career
		Case Application 1: Employee Experience at IBM
		Case Application 2: Getting Your Company’s Logo as a Tattoo
	Chapter 16: Motivating Employees
		What is Motivation?
		Early Theories of Motivation
			Maslow’s Hierarchy of Needs Theory
			McGregor’s Theory X and Theory Y
			Herzberg’s Two-Factor Theory
			Three-Needs Theory
		Contemporary Theories of Motivation
			Goal-Setting Theory
			Reinforcement Theory
			Designing Motivating Jobs
			Equity Theory
			Expectancy Theory
			Integrating Contemporary Theories of Motivation
		Current Issues in Motivation
			Managing Cross-Cultural Motivational Challenges
			Motivating Unique Groups of Workers
			Designing Appropriate Rewards Programs
		Boxed Features
			It’s Your Career: What Motivates You?
			FYI
			Workplace Confidential: Feelings of Unfair Pay
			Let’s Get REAL 432,
			Learning from Failure: NSPS: Pay-for-Performance Gone Bad
		Preparing For: Exams/Quizzes
		Preparing For: My Career
		Case Application 1: Motivating Employees Who Love the Outdoors at REI
		Case Application 2: Motivating Under Constraints at Televerde
	Chapter 17: Being an Effective Leader
		Who Are Leaders, and What Is Leadership?
		Early Leadership Theories
			Leadership Traits
			Leadership Behaviors
		Contingency Theories of Leadership
			The Fiedler Model
			Hersey and Blanchard’s Situational Leadership Theory
			Path-Goal Model
		Contemporary Views of Leadership
			Leader–Member Exchange (LMX) Theory
			Charismatic Leadership
			Transformational-Transactional Leadership
			Authentic Leadership
			Ethical Leadership
			Servant Leadership
			Followership
		Integrating Theories of Leadership
		Leadership Issues in the Twenty-First Century
			Managing Power
			Developing Credibility and Trust
			Leading Virtual Teams
			Leadership Training
			When Leadership May Not Be Important
		Boxed Features
			FYI
			Learning from Failure: The Firing of Steve Jobs at Apple
			Let’s Get REAL 462,
			Workplace Confidential: A Micromanaging Boss
			It’s Your Career: How to Be Seen as Trustworthy
		Preparing For: Exams/Quizzes
		Preparing For: My Career
		Case Application 1: Transforming the Fashion Industry at Stitch Fix
		Case Application 2: Recognizing What Leadership Is Needed at the Golden State Warriors
	Part 5: Management Practice
		A Manager’s Dilemma
		Global Sense
		Continuing Case Starbucks—Leading
Part 6 Controlling
	Chapter 18: Monitoring and Controlling
		What is Controlling, and Why is it Important?
			What Is Controlling?
			Why Is Controlling Important?
		The Control Process
			Step 1: Measuring Actual Performance
			Step 2: Comparing Actual Performance Against the Standard
			Step 3: Taking Managerial Action
			Summary
		Controlling for Organizational and Employee Performance
			What Is Organizational Performance?
			Measures of Organizational Performance
			Controlling for Employee Performance
		Tools for Measuring Organizational Performance
			Feedforward/Concurrent/Feedback Controls
			Financial Controls
			Information Controls
			Balanced Scorecard
			Benchmarking of Best Practices
		Contemporary Issues in Control
			Social Media as a Control Tool
			Global Differences in Control
			Workplace Privacy
			Employee Theft
			Corporate Governance
		Boxed Features
			FYI
			Workplace Confidential: Responding to an Unfair Performance Review
			Let’s Get REAL
		Preparing For: Exams/Quizzes
		Preparing For: My Career
		Case Application 1: Bug Bounty Hackers at General Motors
		Case Application 2: Posting for Just Other Employees to See
	Planning and Control Techniques Module
		Techniques for Assessing the Environment
			Environmental Scanning
			Forecasting
		Techniques for Allocating Resources
			Budgeting
			Scheduling
			Breakeven Analysis
			Linear Programming
		Contemporary Planning Techniques
			Project Management
			Scenario Planning
		Review and Discussion Questions
	Managing Operations Module
		The Role of Operations Management
			Services and Manufacturing
			Managing Productivity
			Strategic Role of Operations Management
		Value Chain Management
		What is Value Chain Management?
			Goal of Value Chain Management
			Benefits of Value Chain Management
			Value Chain Strategy
		Current Issues in Managing Operations
			Technology’s Role in Operations Management
			The Robots Are Coming!
			Quality Management
			Quality Goals
			Mass Customization
			Creating a Lean Organization
		Review and Discussion Questions
	Part 6: Management Practice
		A Manager’s Dilemma
		Global Sense
		Continuing Case Starbucks—Controlling
Glossary
Name Index
Organization Index
Subject Index




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